Sunny family memories in Austrian winter

Categoriesphotographycampaignadvertisementposterdesignart direction

In January 2020 we launched a campaign for that was quite unusual for the Austrian advertisement landscape. We kind of exhibited holiday pictures of the company's employees - with no additional text message, just the pictures with the company-logo above and social media links underneath.

In the middle of the poster-campaign, we also had a booth at the vienna holiday fair, which we designed like a typical beach shed, also decorated with the poster motives.

Against all concerns: The media-echo was great, letting the pictures speak was a good decision – the medium is and was the message.