In January 2020 we launched a campaign for the travel office restplatzboerse.at that was quite unusual for the Austrian advertising landscape. We displayed holiday pictures of some of the company's employees (the fist one on top is actually showing me and my dad on a boat in Cyprus :) - with no additional text message, just the pictures with the company-logo above and our social media links underneath.
In the middle of the poster-campaign, we also had a booth at the Vienna holiday fair, which we designed like a typical beach shed, also decorated with the poster motives.
We received good feedback on the campaign in some austrian newspapers, letting the pictures speak was a good decision.